The practice of public relations /

• Κύριος συγγραφέας: Seitel, Fraser P. (συγγραφέας.)
• Μορφή: Βιβλίο
• Γλώσσα: English
• Έκδοση: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
• Έκδοση: 10th ed.
• Θέματα: Δημόσιες σχέσεις

Πίνακας περιεχομένων:

• What is public relations, anyway? The growth of public relations Communication Public opinion Management Ethics The law Research Print media relations Electronic media relations Employee relations Multicultural community relations Government relations Consumer relations International relations Public relations writing-- Integrated marketing communications Public relations and the Internet Crisis management