The practice of public relations /

• Main Author: Seitel, Fraser P. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
• Edition: 10th ed.
• Subjects: Δημόσιες σχέσεις

Table of Contents:

• What is public relations, anyway? The growth of public relations Communication Public opinion Management Ethics The law Research Print media relations Electronic media relations Employee relations Multicultural community relations Government relations Consumer relations International relations Public relations writing-- Integrated marketing communications Public relations and the Internet Crisis management