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LEADER |
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001 |
GR-Patra33252 |
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100125s2004 gr g b 001 b gre d |
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041 |
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|a gre
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082 |
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|a 658.8
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100 |
1 |
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|a Lamb, Charles W.
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245 |
1 |
0 |
|a Αρχές μάρκετινγκ /
|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; Μετάφραση : Αντιγόνη Αποστολόπουλου.
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260 |
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|a Αθήνα :
|b Έλλην,
|c c2004
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300 |
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|a xxx, 672 σ. :
|b εικ.
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500 |
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|a Σύστημα "ΕΥΔΟΞΟΣ": αρ. αντ. 52879-52886, 53707-53720, 57644-57646, 57647-57650
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500 |
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|
|a Τίτλος πρωτοτύπου: Essentials of marketing
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504 |
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|
|a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο.
|
610 |
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4 |
|a Σύστημα ΕΥΔΟΞΟΣ
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650 |
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0 |
|a Marketing
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650 |
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0 |
|a Marketing
|x Management
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650 |
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4 |
|a Μαρκετινγκ
|
700 |
1 |
|
|a Hair, Joseph F.
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700 |
1 |
|
|a McDaniel, Carl D.
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700 |
1 |
|
|a Αποστολοπούλου, Αντιγόνη
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710 |
0 |
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|a Ελλην
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935 |
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