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|a Schiffman, Leon G.
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|a Consumer behavior /
|c Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.
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| 250 |
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|a 2nd ed.
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| 260 |
|
|
|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c2012
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| 300 |
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|a xix, 460 σ. :
|b εικ. ;
|c 25 εκ.
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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|a Consumer behaviour
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|a Consumer behaviour
|z Europe
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| 650 |
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|a Motivation research (Marketing)
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| 650 |
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4 |
|a Συμπεριφορά καταναλωτή
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|a Hansen, Havard
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|a Kanuk, Leslie Lazar
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