Consumer behavior /

• Main Author: Schiffman, Leon G.
• Other Authors: Hansen, Havard, Kanuk, Leslie Lazar
• Format: Book
• Language: English
• Published: Englewood Cliffs, N.J. : Prentice-Hall, c2012
• Edition: 2nd ed.
• Subjects: Consumer behaviour; Consumer behaviour > Europe; Motivation research (Marketing); Συμπεριφορά καταναλωτή