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180515t2007 nyu b 001 0 eng d |
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|a 9780618427598
|q (cloth)
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|a 658. 4012
|2 23
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|a Parthasarthy, Raghavan.
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245 |
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|a Fundamental of strategic Management /
|c Raghavan Parthasarthy.
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260 |
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|a Boston ;
|a New York :
|b Houghton Mifflin Company,
|c 2007
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300 |
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|a xix, 278 σ. :
|b plates ;
|c 24 εκ.
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504 |
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 239-249 ) και ευρετήριο and glossary
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|a pt. 1. The stratetegic Management Context -- ch. 1. Overview of strategic Management -- ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility -- pt. 2. Situation Analysis -- ch. 3. The external environments : assessing competitive opportunities and threas --- ch. 4. The internal environment : assessing a firm"s competence and competitive advantages -- pt. 3. Strategic choice -- ch. 5. Business - Level strategy: building competitive advantage in a single business -- ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses -- ch. 7. International strategy : Gaining advantage thyough global expansion -- ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance -- pt. 4. Strategy Implementation -- ch. 9. Implementing stategy: organizing tasks and allocating resources -- pt. 5. Evaluating performance --ch. 10. Evaluation and control : designing and implementing strategic control systems -- notes -- clossary -- name/author index -- subject index.
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650 |
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|a Strategic planning
|x Case studies.
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650 |
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4 |
|a Βusiness planning
|x Case studies.
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650 |
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4 |
|a Στρατηγικός σχεδιασμός
|x Mελέτες περίπτωσης
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650 |
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7 |
|a Eπιχειρηματικός σχεδιασμός
|x Μελέτες περίπτωσης
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|2 ddc
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|0 0
|1 0
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|7 0
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|b MSLG
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|d 2021-01-17
|e 24
|f 0
|g 0.00
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|w 2021-01-17
|y BK15
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971 |
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|a .b27429064
|b 15-04-20
|c 15-05-18
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|c 181076
|d 181076
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