Fundamental of strategic Management /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Parthasarthy, Raghavan
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Boston ; New York : Houghton Mifflin Company, 2007
Θέματα:
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100 1 |a Parthasarthy, Raghavan. 
245 0 0 |a Fundamental of strategic Management /  |c Raghavan Parthasarthy. 
260 |a Boston ;  |a New York :  |b Houghton Mifflin Company,  |c 2007 
300 |a  xix, 278 σ. :  |b plates ;  |c 24 εκ.  
504 |a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 239-249 ) και ευρετήριο and glossary 
505 0 |a pt. 1. The stratetegic Management Context -- ch. 1. Overview of strategic Management -- ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility -- pt. 2. Situation Analysis -- ch. 3. The external environments : assessing competitive opportunities and threas --- ch. 4. The internal environment : assessing a firm"s competence and competitive advantages -- pt. 3. Strategic choice -- ch. 5. Business - Level strategy: building competitive advantage in a single business -- ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses -- ch. 7. International strategy : Gaining advantage thyough global expansion -- ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance -- pt. 4. Strategy Implementation -- ch. 9. Implementing stategy: organizing tasks and allocating resources -- pt. 5. Evaluating performance --ch. 10. Evaluation and control : designing and implementing strategic control systems -- notes -- clossary -- name/author index -- subject index. 
650 0 |a Strategic planning  |x Case studies.  
650 4 |a Βusiness planning  |x Case studies.  
650 4 |a Στρατηγικός σχεδιασμός   |x Mελέτες περίπτωσης 
650 7 |a Eπιχειρηματικός σχεδιασμός   |x Μελέτες περίπτωσης 
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