Strategic science communication : a guide to setting the right objectives for more effective public engagement /
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore :
Johns Hopkins University Press,
2022.
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| Summary: | "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- |
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| Physical Description: | viii, 322 σ. : εικ. ; 23 εκ. |
| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| ISBN: | 9781421444208 |
