|
|
|
|
| LEADER |
01997cam a2200277 i 4500 |
| 001 |
22322406 |
| 003 |
GR-PaULI |
| 005 |
20240308112037.0 |
| 008 |
211107s2022 mdua b 001 0 eng |
| 010 |
|
|
|a 2021045394
|
| 020 |
|
|
|a 9781421444208
|q
|
| 040 |
|
|
|a LBSOR/DLC
|b gre
|e AACR2
|c DLC
|d DLC
|
| 082 |
0 |
4 |
|a 501.4
|2 23
|
| 100 |
1 |
|
|a Besley, John C.,
|d 1976-
|e συγγραφέας.
|9 202474
|
| 245 |
1 |
0 |
|a Strategic science communication :
|b a guide to setting the right objectives for more effective public engagement /
|c John C. Besley and Anthony Dudo.
|
| 260 |
|
|
|a Baltimore :
|b Johns Hopkins University Press,
|c 2022.
|
| 300 |
|
|
|a viii, 322 σ. :
|b εικ. ;
|c 23 εκ.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
|
| 505 |
0 |
|
|a What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
|
| 520 |
|
|
|a "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
|
| 650 |
|
4 |
|a Επικοινωνία στην επιστήμη
|9 191516
|
| 650 |
|
4 |
|a Δημόσιες σχέσεις
|9 83
|
| 700 |
1 |
|
|a Dudo, Anthony
|e συγγραφέας.
|9 202475
|
| 942 |
|
|
|2 ddc
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 501_400000000000000_BES
|7 0
|9 378177
|a LISP
|b LISP
|c BSC
|d 2024-03-08
|i 364077
|l 0
|o 501.4 BES
|p 025000308120
|r 2024-03-08 00:00:00
|t 1
|w 2024-03-08
|y BK15
|
| 999 |
|
|
|c 219873
|d 219873
|
