Strategic science communication : a guide to setting the right objectives for more effective public engagement /

• Main Author: Besley, John C., 1976- (συγγραφέας.)
• Other Authors: Dudo, Anthony (συγγραφέας.)
• Format: Book
• Language: English
• Published: Baltimore : Johns Hopkins University Press, 2022.
• Subjects: Επικοινωνία στην επιστήμη; Δημόσιες σχέσεις

"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...