Strategic science communication : a guide to setting the right objectives for more effective public engagement /
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Baltimore :
Johns Hopkins University Press,
2022.
|
| Θέματα: |
Πίνακας περιεχομένων:
- What it means to be a strategic science communicator
- Science knowledge as a communication objective
- Show warmth
- Show integrity
- Be willing to listen
- Show you are not that different (and respect others' differences)
- Make sure you seem competent
- Share the risks and benefits
- What people think other people think is normal
- Self-efficacy
- Emotion and framing also matter, but . . .
- The need to take communication more seriously.
