APA (7th ed.) Citation

Anderson, C. H., & Vincze, J. W. (2004). Strategic marketing management (2η έκδ.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Anderson, Carol H., and Julian W. Vincze. Strategic Marketing Management. 2η έκδ. Boston: Houghton Mifflin, 2004.

MLA (8th ed.) Citation

Anderson, Carol H., and Julian W. Vincze. Strategic Marketing Management. 2η έκδ. Houghton Mifflin, 2004.