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|a Foss, Bryan
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|a CRM in financial services :
|b a practical guide to making customer relationship management work /
|c Bryan Foss & Merlin Stone.
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|a London ;
|a Milford, CT :
|b Kogan Page,
|c 2002.
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|a xviii, 700 σ. :
|b εικ. ;
|c 26 εκ.
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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|x Χρηματοοικονομική.
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|a Stone, Merlin
|d 1948-
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