APA (7th ed.) Citation

Koschnick, W. J. (1995). Dictionary of marketing. Gower.

Chicago Style (17th ed.) Citation

Koschnick, Wolfgang J. Dictionary of Marketing. Aldershot: Gower, 1995.

MLA (8th ed.) Citation

Koschnick, Wolfgang J. Dictionary of Marketing. Gower, 1995.

Warning: These citations may not always be 100% accurate.