APA (7th ed.) Citation

Goldenberg, J., & Mazursky, D. (2002). Creativity in product innovation. Cambridge University Press.

Chicago Style (17th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge: Cambridge University Press, 2002.

MLA (8th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation. Cambridge University Press, 2002.

Warning: These citations may not always be 100% accurate.