Kotler, P. (2000). Marketing management. Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. Upper Saddle River, New Jersey: Prentice Hall, 2000.
MLA (8th ed.) CitationKotler, Philip. Marketing Management. Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.