Marketing an introduction

• Main Author: Kotler, Philip
• Other Authors: Armstrong, Gary (Gary M.)
• Format: Book
• Language: English
• Published: New Jersey Prentice Hall Inc. 1987
• Subjects: Διοίκηση και οργάνωση
• Physical Description: xxi, 595 p. phot. 26 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0135577454