Marketing

• Main Author: Bennett, Peter D.
• Format: Book
• Language: English
• Published: New York McGraw-Hill Book Company 1988
• Series: McGraw Hill series in marketing
• Subjects: Διοίκηση και οργάνωση
• Physical Description: xxvii, 763 p. fig., ill. 26 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0071004009