APA (7th ed.) Citation

Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th edition.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th edition. Englewood Cliffs, NJ: Prentice-Hall International, 1987.

MLA (8th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th edition. Prentice-Hall International, 1987.