Marketing research

• Main Author: Luck, David J.
• Other Authors: Rubin, Ronald S.
• Format: Book
• Language: Greek; English
• Published: Englewood Cliffs, NJ. Prentice-Hall International 1987
• Edition: 7th edition
• Subjects: Έρευνα αγοράς
• Physical Description: xvii, 683 p. ill., tab. 25 cm.
• ISBN: 0135583969