Marketing research measurement and method

• Main Author: Tull, Donald S.
• Other Authors: Hawkins, Del I.
• Format: Book
• Language: English
• Published: New York London MacMillan Puplishing Company Coller MacMillan Publishers 1984
• Edition: 3rd edition
• Subjects: Έρευνα αγοράς
• Physical Description: xvi, 794 p. 24 cm.
• Bibliography: Includes index
• ISBN: 0024217808