Kotler, P., & Fox, K. (1995). Strategic marketing for educational institutions (2nd edition.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Karen Fox. Strategic Marketing for Educational Institutions. 2nd edition. New Jersey: Prentice Hall, 1995.
MLA (8th ed.) CitationKotler, Philip, and Karen Fox. Strategic Marketing for Educational Institutions. 2nd edition. Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.