Strategic marketing for educational institutions

• Main Author: Kotler, Philip
• Other Authors: Fox, Karen
• Format: Book
• Language: English
• Published: New Jersey Prentice Hall 1995
• Edition: 2nd edition
• Subjects: Εκπαίδευση > Διοίκηση σχολείων; Μάρκετινγκ > Αποφάσεις, Λήψη των
• Item Description: A Pearson Education print on demand edition
• Physical Description: xii, 484 p. fig., tab. 22 cm.
• Bibliography: Includes index
• ISBN: 0136689892