APA (7th ed.) Citation

Mowen, J. C. (1987). Consumer behavior. Mcmillan puplishing company.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. New York: Mcmillan puplishing company, 1987.

MLA (8th ed.) Citation

Mowen, John C. Consumer Behavior. Mcmillan puplishing company, 1987.

Warning: These citations may not always be 100% accurate.