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|a Mowen, John C.
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|a Consumer behavior
|c John C. Mowen
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|a New York
|b Mcmillan puplishing company
|c 1987
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| 300 |
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|a xvi, 687 p.
|c 24 cm.
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|a Includes indexes
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|a Καταναλωτική συμπεριφορά
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