APA (7th ed.) Citation

McCarthy, E. J., & Perrealt, W. D. (1993). Basic marketing: A global - managerial approach (11th edition.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perrealt. Basic Marketing: A Global - Managerial Approach. 11th edition. Illinois: Irwin, 1993.

MLA (8th ed.) Citation

McCarthy, E. Jerome, and William D. Perrealt. Basic Marketing: A Global - Managerial Approach. 11th edition. Irwin, 1993.