Basic marketing a global - managerial approach

• Main Author: McCarthy, E. Jerome (Edmund Jerome)
• Other Authors: Perrealt, William D.
• Format: Book
• Language: English
• Published: Illinois Irwin 1993
• Edition: 11th edition
• Subjects: Διοίκηση και οργάνωση επιχειρήσεων
• Physical Description: xxii, 763 p. phot. 25 cm.
• Bibliography: Includes index
• ISBN: 0256128774