The fundamentals of advertising

• Main Author: Wilmshurst, John
• Format: Book
• Language: English
• Published: Oxford Butterworth-Heinemann Ltd. 1985
• Series: The marketing series
• Subjects: Διαφήμιση
• Physical Description: xiv, 267 p. fig., ill., tab. 24 cm.
• Bibliography: Includes index
• ISBN: 0750602503