Marketing

• Main Author: Eliashberg, J.
• Other Authors: Lilien, G.L
• Format: Book
• Language: English
• Published: Amsterdam North-Holland 1993
• Series: Handbooks in operations research and management science 5
• Subjects: Μάρκετινγκ
• Physical Description: xiv, 895 p. fig. 25 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0444889574