Behavioural aspects of marketing

• Main Author: Williams, Keith C.
• Format: Book
• Language: English
• Published: Oxford Heinemann professional puplishing 1981
• Series: The Marketing series
• Subjects: Καταναλωτική συμπεριφορά
• Physical Description: ix, 235 p. 24 cm.
• Bibliography: Includes index
• ISBN: 0434923001