APA (7th ed.) Citation

Ferrell, O. C., & Pride, W. M. (1982). Fundamentals of marketing. Houchton Miffin Company.

Chicago Style (17th ed.) Citation

Ferrell, O. C., and William M. Pride. Fundamentals of Marketing. Boston: Houchton Miffin Company, 1982.

MLA (8th ed.) Citation

Ferrell, O. C., and William M. Pride. Fundamentals of Marketing. Houchton Miffin Company, 1982.

Warning: These citations may not always be 100% accurate.