APA (7th ed.) Citation

Chartered Institute of Marketing & Baker, M. J. (1991). The marketing book (2nd edition.). Chartered Institute of marketing.

Chicago Style (17th ed.) Citation

Chartered Institute of Marketing and Michael J. Baker. The Marketing Book. 2nd edition. Oxford: Chartered Institute of marketing, 1991.

MLA (8th ed.) Citation

Chartered Institute of Marketing and Michael J. Baker. The Marketing Book. 2nd edition. Chartered Institute of marketing, 1991.