APA (7th ed.) Citation

Stanton, W. J., & Futrell, C. (1976). Fundamentals of marketing (8th edition.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Stanton, William J., and Charles Futrell. Fundamentals of Marketing. 8th edition. New York: McGraw-Hill Book Company, 1976.

MLA (8th ed.) Citation

Stanton, William J., and Charles Futrell. Fundamentals of Marketing. 8th edition. McGraw-Hill Book Company, 1976.