Fundamentals of marketing

• Main Author: Stanton, William J.
• Other Authors: Futrell, Charles
• Format: Book
• Language: English
• Published: New York McGraw-Hill Book Company 1976
• Edition: 8th edition
• Series: McGraw-Hill series in marketing
• Subjects: Μάρκετινγκ
• Physical Description: xx, 666 p. phot. 24 cm.
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0070609438