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10069494 |
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20210117201543.0 |
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090512s2007 eng |
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|a 9783540373230
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|a GR-PaULI
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|a eng
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| 100 |
1 |
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|a Busch, Rainer
|9 64320
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| 245 |
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|a Marketing Communication Policies
|h [electronic resource]
|c by Rainer Busch, Margarete Seidenspinner, Fritz Unger
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| 260 |
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|a Berlin, Heidelberg
|b Springer-Verlag Berlin Heidelberg
|c 2007
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| 300 |
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|b v.: digital
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| 650 |
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|a Economics
|9 10632
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| 650 |
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4 |
|a Marketing
|9 11437
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| 650 |
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|a Economics/Management Science
|9 64241
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| 650 |
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|a Marketing
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| 700 |
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|a Seidenspinner, Margarete
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|a Unger, Fritz
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|b ΠΑΤΡΑ
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|u http://dx.doi.org/10.1007/978-3-540-37323-0
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