The Communicating Company Towards an Alternative Theory of Corporate Communication

• Main Author: HΓΌbner, Hartmut
• Format: Electronic Kit Book
• Language: English
• Published: Heidelberg Physica-Verlag Heidelberg 2007
• Series: Contributions to Management Science
• Subjects: Economics; Marketing; Business planning; Ψυχολογία, Βιομηχανική; Economics/Management Science; Organization/Planning; Business/Management Science, general; Industrial and organisational psychology