The Communicating Company Towards an Alternative Theory of Corporate Communication

The Communicating Company Towards an Alternative Theory of Corporate Communication

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	HΓΌbner, Hartmut
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Heidelberg Physica-Verlag Heidelberg 2007
Σειρά:	Contributions to Management Science
Θέματα:	Economics Marketing Business planning Ψυχολογία, Βιομηχανική Economics/Management Science Organization/Planning Business/Management Science, general Industrial and organisational psychology
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-7908-1929-8

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