Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

• Main Author: Doukidis, Georgios J.
• Other Authors: Vrechopoulos, Adam P.
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer Berlin Heidelberg 2005
• Subjects: Economics; Marketing; Business logistics; Economics/Management Science; Production/Logistics