APA (7th ed.) Citation

Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in Practice. Springer-Verlag Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Fog, Klaus, Christian Budtz, and Baris Yakaboylu. Storytelling: Branding in Practice. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2005.

MLA (8th ed.) Citation

Fog, Klaus, et al. Storytelling: Branding in Practice. Springer-Verlag Berlin Heidelberg, 2005.