Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication

• Main Author: Feldmann, Valerie
• Format: Electronic Kit Book
• Language: English
• Published: Heidelberg Physica-Verlag Heidelberg 2005
• Series: Information Age Economy
• Subjects: Economics; Μέσα μαζικής ενημέρωσης; Manasgement information systems; Economics/Management Science; Communication; Μέσα μαζικής ενημέρωσης > Διαχείριση; Τεχνολογία; Business Information Systems