A Twenty-First Century Guide to Aldersonian Marketing Thought

• Main Author: Wooliscroft, Ben
• Other Authors: Tamilia, Robert D., Shapiro, Stanley J.
• Format: Electronic Kit Book
• Language: English
• Published: Boston, MA Springer Science+Business Media, Inc. 2006
• Subjects: Economics; Economics > Methodology; Marketing; Economics/Management Science; Οικονομική > Ιστορία > Μεθοδολογία