APA (7th ed.) Citation

Kotler, P., & Pfoertsch, W. (2006). B2B Brand Management. Springer Berlin Β· Heidelberg.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Berlin, Heidelberg: Springer Berlin Β· Heidelberg, 2006.

MLA (8th ed.) Citation

Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Springer Berlin Β· Heidelberg, 2006.