B2B Brand Management

B2B Brand Management

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Pfoertsch, Waldemar
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer Berlin Β· Heidelberg 2006
Subjects:
Economics
Industrial management
Marketing
Economics/Management Science
Management
Online Access:http://dx.doi.org/10.1007/978-3-540-44729-0
Description
Physical Description:v.: digital
ISBN:9783540447290

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