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LEADER |
00996nom a2200301 u 4500 |
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10072484 |
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20210117201723.0 |
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090513s2006 eng |
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|a 9783540447290
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|a GR-PaULI
|c GR-PaULI
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041 |
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|a eng
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100 |
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|a Kotler, Philip
|9 2816
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245 |
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|a B2B Brand Management
|h [electronic resource]
|c by Philip Kotler, Waldemar Pfoertsch
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260 |
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|a Berlin, Heidelberg
|b Springer Berlin Β· Heidelberg
|c 2006
|
300 |
|
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|b v.: digital
|
650 |
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4 |
|a Economics
|9 10632
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650 |
|
4 |
|a Industrial management
|9 19409
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650 |
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4 |
|a Marketing
|9 11437
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650 |
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4 |
|a Economics/Management Science
|9 64241
|
650 |
|
4 |
|a Management
|9 64253
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650 |
|
4 |
|a Marketing
|9 11437
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700 |
1 |
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|a Pfoertsch, Waldemar
|9 70719
|
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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|u http://dx.doi.org/10.1007/978-3-540-44729-0
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