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| LEADER |
01007nom a2200277 u 4500 |
| 001 |
10072511 |
| 003 |
upatras |
| 005 |
20210117201724.0 |
| 008 |
090513s2006 eng |
| 020 |
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|a 9783835057029
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Diehl, Sandra
|9 70767
|
| 245 |
1 |
0 |
|a International Advertising and Communication
|h [electronic resource]
|b Current Insights and Empirical Findings
|c edited by Sandra Diehl, Ralf Terlutter
|
| 260 |
|
|
|a Wiesbaden
|b Deutscher UniversitΓ€ts-Verlag β£ GWV Fachverlage GmbH, Wiesbaden
|c 2006
|
| 300 |
|
|
|b v.: digital
|
| 650 |
|
4 |
|a Economics
|9 10632
|
| 650 |
|
4 |
|a Marketing
|9 11437
|
| 650 |
|
4 |
|a Economics/Management Science
|9 64241
|
| 650 |
|
4 |
|a Marketing
|9 11437
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| 700 |
1 |
|
|a Terlutter, Ralf
|9 70768
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
|b ΒΚΠ
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/3-8350-5702-2
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