International Advertising and Communication Current Insights and Empirical Findings

International Advertising and Communication Current Insights and Empirical Findings

Εμφάνιση άλλων εκδόσεων (1)

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Diehl, Sandra
Άλλοι συγγραφείς:	Terlutter, Ralf
Μορφή:	Ηλεκτρονική πηγή Εργαλειοθήκη Βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden Deutscher UniversitΓ€ts-Verlag β£ GWV Fachverlage GmbH, Wiesbaden 2006
Θέματα:	Economics Marketing Economics/Management Science
Διαθέσιμο Online:	http://dx.doi.org/10.1007/3-8350-5702-2

Παρόμοια τεκμήρια

Marketing Communication Policies
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Marketing im Perspektivenwechsel Festschrift fΓΌr Udo Koppelmann
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User Generated Branding Integrating User Generated Content into Brand Management
ανά: Arnhold, Ulrike
Έκδοση: (2010)

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios
ανά: Sandner, Philipp
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New Online Retailing Innovation and Transformation
ανά: Heinemann, Gerrit
Έκδοση: (2010)

Neuromarketing Exploring the Brain of the Consumer
ανά: Zurawicki, Leon
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Strategic International Management Text and Cases
ανά: Morschett, Dirk
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It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation
ανά: Karamchedu, Raj
Έκδοση: (2005)

B2B Brand Management
ανά: Kotler, Philip
Έκδοση: (2006)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2005)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
ανά: Falkenreck, Christine
Έκδοση: (2010)

Storytelling Branding in Practice
ανά: Fog, Klaus
Έκδοση: (2010)

Ingredient Branding Making the Invisible Visible
ανά: Kotler, Philip
Έκδοση: (2010)

The Right Sensory Mix Targeting Consumer Product Development Scientifically
ανά: Derval, Diana
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The Business Idea The Early Stages of Entrepreneurship
ανά: Hougaard, SΓΈren
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A Twenty-First Century Guide to Aldersonian Marketing Thought
ανά: Wooliscroft, Ben
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Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
ανά: Doukidis, Georgios J.
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Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA
ανά: Cahill, David L.
Έκδοση: (2007)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
Έκδοση: (2006)

Consumer Demand in the United States Prices, Income, and Consumption Behavior
ανά: Taylor, Lester D
Έκδοση: (2010)

Retailing in the 21st Century Current and Future Trends
ανά: Krafft, Manfred
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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
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Business Success in China
ανά: Hofer, Markus B.
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Growing Modular Mass Customization of Complex Products, Services and Software
ανά: KratochvΓl, Milan
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The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
ανά: Steinhardt, Gabriel
Έκδοση: (2010)

Mathematical Models of Distribution Channels
ανά: Ingene, Charles A.
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The Communicating Company Towards an Alternative Theory of Corporate Communication
ανά: HΓΌbner, Hartmut
Έκδοση: (2007)

Consumers, Policy and the Environment A Tribute to Folke Γlander
ανά: Grunert, Klaus G.
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The Anonymous Elect Market Research Through Online Access Panels
ανά: Postoaca, Andrei
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Innovation and International Corporate Growth
ανά: Gerybadze, Alexander
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Beat the Crisis: 33 Quick Solutions for Your Company
ανά: Simon, Hermann
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Start-up A Practical Guide to Starting and Running a New Business
ανά: Harris, Tom
Έκδοση: (2006)

Social Media Marketing Game Theory and the Emergence of Collaboration
ανά: Anderson, Eric
Έκδοση: (2010)

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets
ανά: Steiner, Florian
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The Spread of Yield Management Practices The Need for Systematic Approaches
ανά: Sfodera, Fabiola
Έκδοση: (2006)

Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives
ανά: Cliquet, GΓ©rard
Έκδοση: (2007)

Multivariate Analysemethoden Eine anwendungsorientierte EinfΓΌhrung
ανά: Backhaus, Klaus
Έκδοση: (2006)

Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing
ανά: Wiehenbrauk, Daniela
Έκδοση: (2010)

Capacity Options for Revenue Management Theory and Applications in the Air Cargo Industry
ανά: Hellermann, Rolf
Έκδοση: (2006)

Mass Customization: Challenges and Solutions
ανά: Blecker, Thorsten
Έκδοση: (2006)

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