International Advertising and Communication Current Insights and Empirical Findings

International Advertising and Communication Current Insights and Empirical Findings

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Bibliographic Details
Main Author:	Diehl, Sandra
Other Authors:	Terlutter, Ralf
Format:	Electronic Kit Book
Language:	English
Published:	Wiesbaden Deutscher UniversitΓ€ts-Verlag β£ GWV Fachverlage GmbH, Wiesbaden 2006
Subjects:	Economics Marketing Economics/Management Science
Online Access:	http://dx.doi.org/10.1007/3-8350-5702-2

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