International Advertising and Communication Current Insights and Empirical Findings

• Main Author: Diehl, Sandra
• Other Authors: Terlutter, Ralf
• Format: Electronic Kit Book
• Language: English
• Published: Wiesbaden Deutscher UniversitΓ€ts-Verlag ∣ GWV Fachverlage GmbH, Wiesbaden 2006
• Subjects: Economics; Marketing; Economics/Management Science