International marketing

• Main Author: Cateora, Philip R.
• Other Authors: Graham, John L.
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 2005
• Edition: 12th edition
• Subjects: Μάρκετινγκ εξαγωγών; Διεθνές εμπόριο
• Physical Description: xxxiii, 697 p. fig., ill. 29 cm.
• ISBN: 0072833718