Quantitative models in marketing research

• Main Author: Franses, Philip Hans 1963-
• Other Authors: Paap, Richard
• Format: Book
• Language: English
• Published: Cambridge, UK Cambridge University Press 2001
• Subjects: Ερευνα αγοράς > Μαθηματικά μοντέλα
• Physical Description: xiii, 206 p. ill. 26 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0521801664