Mastering marketing management

• Main Author: Cartwright, Roger
• Format: Book
• Language: English
• Published: New York Palgave 2002
• Subjects: Μάρκετινγκ > Διοίκηση και οργάνωση
• Physical Description: x, 334 p. ill. 24 cm.
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0333948971