APA (7th ed.) Citation

Kerin, R. A., Hartley, S. H., Berkowitz, E. N., & Rudelius, W. (2006). Marketing (8th edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven H. Hartley, Eric N. Berkowitz, and Wiliam Rudelius. Marketing. 8th edition. Boston: McGraw-Hill, 2006.

MLA (8th ed.) Citation

Kerin, Roger A., et al. Marketing. 8th edition. McGraw-Hill, 2006.