APA (7th ed.) Citation

Perrealt, W. D., & Mc Carthy, E. J. (1999). Basic marketing: A global - managerial approach (13th edition.). Irwin.

Chicago Style (17th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 13th edition. Boston: Irwin, 1999.

MLA (8th ed.) Citation

Perrealt, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global - Managerial Approach. 13th edition. Irwin, 1999.